Practical guide
Write a production brief for a freelance live host
Write a production brief for a freelance live host: a practical process, a clearly illustrated example and checks to use before the next live session.
A practical process
- State the session objective, audience and products the host is responsible for explaining
- Attach approved facts, offer conditions and a list of claims that must not be improvised
- Include timing, moderator contacts and the procedure for correcting information during the live.
Worked example
For example, a clothing brief can provide garment measurements, available colours and the current bundle contents. The host should not be expected to infer fit guarantees, delivery dates or stock quantities simply because they are confident on camera.
Before the next session
Use the current Aseacast product overview to check which parts of this workflow fit your setup.