Plan a live session around a single buyer problem

A practical process

1. Write the buyer problem in the customer's own words rather than starting with the product name
2. Choose a demonstration that shows how the product addresses that specific situation
3. Explain the limits so viewers understand when another size, format or solution may be needed.

Worked example

For example, the problem may be carrying lunch without loose cutlery in a work bag. The live can demonstrate compartments and fit, then show the actual dimensions so viewers with a smaller bag can make their own comparison.

Before the next session

Use the current Aseacast product overview to check which parts of this workflow fit your setup.

Further reading

• Go Live - Ai: product overview