Present a discount without hiding its conditions

A discount explanation should let the viewer identify the eligible purchase and understand when the displayed reduction applies.

A practical procedure

1. Check the current eligible products, dates, quantities and any required code.

2. Place material conditions beside the price statement rather than after unrelated promotion.

3. Read a sample eligible order and a non-eligible order to test whether the wording is clear.

Worked example: a fictional session

In a fictional offer, a code applies only to the two-piece set. The host says that limitation whenever showing the discounted set price.

Check the limits

Do not invent a previous price or discount percentage when the reference amount is unverified.