Practical guide

Decide which product belongs first in a live session

The first product should give the audience a clear reason to follow the session and let the host establish the demonstration format.

The first product should give the audience a clear reason to follow the session and let the host establish the demonstration format.

A practical procedure

  1. Identify the likely opening question and choose a product that can answer it with a complete demonstration.

  2. Check that its information, stock statement and required props are ready.

  3. Plan the transition from this item to the next so the sequence has a clear learning path.

Worked example: a fictional session

A fictional storage live starts with a simple divider before presenting a multi-part system, giving viewers the basic measurement method first.

Check the limits

The most expensive item is not automatically the clearest opening demonstration.