Practical guide

Turn a long product catalogue into a focused live agenda

Turn a long product catalogue into a focused live agenda: a practical process, a clearly illustrated example and checks to use before the next live session.

A practical process

  1. Sort the catalogue by buyer problem rather than trying to mention every product code
  2. Choose representative items that make the key differences visible during the available time
  3. Prepare a separate reference for remaining variants so the live can stay focused without hiding options.

Worked example

For example, a bag catalogue could become three demonstrations: everyday essentials, work equipment and short trips. Each demonstration uses one suitable sample, while a comparison sheet lists other sizes and colours for follow-up questions.

Before the next session

Use the current Aseacast product overview to check which parts of this workflow fit your setup.

Further reading