Practical guide

Track which product questions appear most often

Question-frequency tracking should group the underlying need without erasing distinctions that require different answers.

Question-frequency tracking should group the underlying need without erasing distinctions that require different answers.

A practical procedure

  1. Create categories such as dimensions, compatibility, contents and current offer conditions.

  2. Keep a short representative question and product identifier with each category.

  3. Count consistently, review ambiguous entries and choose one recurring need for a clearer demonstration.

Worked example: a fictional session

A fictional team groups 'will it fit my shelf?' under dimensions but keeps connector-fit questions under compatibility.

Check the limits

Repeated comments from one viewer should not automatically be interpreted as broad audience demand.