Practical guide
Track which product questions appear most often
Question-frequency tracking should group the underlying need without erasing distinctions that require different answers.
Question-frequency tracking should group the underlying need without erasing distinctions that require different answers.
A practical procedure
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Create categories such as dimensions, compatibility, contents and current offer conditions.
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Keep a short representative question and product identifier with each category.
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Count consistently, review ambiguous entries and choose one recurring need for a clearer demonstration.
Worked example: a fictional session
A fictional team groups 'will it fit my shelf?' under dimensions but keeps connector-fit questions under compatibility.
Check the limits
Repeated comments from one viewer should not automatically be interpreted as broad audience demand.