Test where an offer recap fits in a session

Offer-recap timing should be evaluated against the information viewers need at that point, not merely the number of times the price is repeated.

A practical procedure

1. Choose two specific recap positions, such as after the demonstration or after the first question group.

2. Keep recap wording, offer and product sequence unchanged.

3. Record misunderstandings and buying-route questions around each recap position.

Worked example: a fictional session

A fictional trial moves the same bundle recap from the opening to after the contents reveal and checks whether exclusions are understood.

Check the limits

A late-arriving audience may need a recap regardless of which position was planned.