Test a product explanation on someone new to the category

A newcomer review reveals unstated assumptions that an experienced seller may no longer notice.

A practical procedure

1. Choose a listener unfamiliar with the category and give the explanation without extra coaching.

2. Ask them to identify the product, its intended use and one important limitation.

3. Record unfamiliar terms and missing steps, then revise the explanation before repeating the check.

Worked example: a fictional session

A fictional listener understands 'adjustable divider' only after seeing which part moves, so the host adds that action to the introduction.

Check the limits

One listener's confusion is a useful clue, not a complete description of the entire audience.