Compare two ways to introduce a bundle

A bundle-introduction trial should compare framing while preserving the actual contents and conditions.

A practical procedure

1. Prepare a contents-first introduction and a use-case-first introduction for the same bundle.

2. Keep the item count, price and eligibility statements identical.

3. Ask reviewers to recall what is included and explain when the bundle would suit their need.

Worked example: a fictional session

A fictional desk set is introduced either as three components or as a way to organise one workspace, followed by the same itemised reveal.

Check the limits

An appealing use story should not hide an unnecessary component or excluded accessory.