Review viewer drop-off around product transitions

A transition review should compare the timing of audience changes with what happened on screen, without assuming the transition caused every departure.

A practical procedure

1. Mark product-change timestamps and note pauses, audio issues or offer changes nearby.

2. Review audience observations over the same windows before and after each transition.

3. Compare several transitions and propose one specific improvement to test rather than declaring a cause.

Worked example: a fictional session

A fictional review notices a long empty-table pause near a viewer decline and proposes a shorter prepared transition for the next session.

Check the limits

Audience counts alone cannot establish why an individual viewer left.