Place captions without covering the product

Caption placement should leave the changing demonstration area visible while still making spoken information available as text.

A practical procedure

1. Mark the space used by the host's hands, product and platform controls throughout the sequence.

2. Test captions with both short and long sentences in the proposed position.

3. Review the busiest frame and move either the caption area or demonstration area before recording again.

Worked example: a fictional session

In a fictional lid demonstration, captions initially cover the latch. The team moves the working area higher and tests the longest answer before the live.

Check the limits

Do not assume one caption position will remain clear across every camera view.