Practical guide

Demonstrate a product from the buyer's point of view

A buyer-focused demonstration follows the task someone will perform after receiving the item rather than only showing the presenter's favourite features.

A buyer-focused demonstration follows the task someone will perform after receiving the item rather than only showing the presenter's favourite features.

A practical procedure

  1. Choose one ordinary use situation and state what the buyer is trying to accomplish.

  2. Show the starting condition, required parts and complete action in their actual order.

  3. Finish by naming the observable result and any preparation or separate item the task still needs.

Worked example: a fictional session

A fictional lunch-box demonstration starts with the empty compartments, packs a normal meal and shows how the lid closes without claiming the box suits every food.

Check the limits

One scenario illustrates a use case; it is not evidence of universal suitability.