Practical guide
Demonstrate a product from the buyer's point of view
A buyer-focused demonstration follows the task someone will perform after receiving the item rather than only showing the presenter's favourite features.
A buyer-focused demonstration follows the task someone will perform after receiving the item rather than only showing the presenter's favourite features.
A practical procedure
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Choose one ordinary use situation and state what the buyer is trying to accomplish.
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Show the starting condition, required parts and complete action in their actual order.
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Finish by naming the observable result and any preparation or separate item the task still needs.
Worked example: a fictional session
A fictional lunch-box demonstration starts with the empty compartments, packs a normal meal and shows how the lid closes without claiming the box suits every food.
Check the limits
One scenario illustrates a use case; it is not evidence of universal suitability.