Practical guide
Explain why product colours can look different on screens
Explain why product colours can look different on screens: a practical process, a clearly illustrated example and checks to use before the next live session.
A practical process
- Name the official colour variant and show the correct labelled sample.
- Keep lighting and camera settings consistent during the comparison instead of changing several factors.
- Acknowledge that the viewer's display and the capture conditions can affect the visible colour.
Worked example
For two nearby shades, place both samples in the same shot with their labels visible. Do not promise an exact screen match. The useful answer identifies which official variant is being sold and lets the buyer compare the samples under the same conditions.
Before the next session
Use the current Aseacast product overview to check which parts of this workflow fit your setup.