Explain footwear sizing when brand charts differ

Demonstration checklist

1. Identify the exact brand chart.
2. Confirm the measurement unit.
3. Avoid treating the same size number as equivalent.

Fictional worked example

In a fictional rehearsal, a buyer compares the sample with an item already owned. The team turns the problem into a concrete check: identify the exact brand chart. Next, they confirm the measurement unit. If the answer still depends on missing information, they avoid treating the same size number as equivalent.

Limits and next check

Use the current variant and chart. One sample cannot guarantee individual fit; obtain the relevant measurement before helping the buyer choose.

Further reading

• Google Merchant Center: Product data specification