Present colour variants under consistent lighting

Demonstration checklist

1. Keep camera exposure fixed.
2. Place variants in the same position.
3. Explain that screens can alter appearance.

Fictional worked example

In a fictional rehearsal, the moderator needs a short answer while the host holds the sample. The team turns the problem into a concrete check: keep camera exposure fixed. Next, they place variants in the same position. If the answer still depends on missing information, they explain that screens can alter appearance.

Limits and next check

Use the current variant and chart. One sample cannot guarantee individual fit; obtain the relevant measurement before helping the buyer choose.

Further reading

• Google Merchant Center: Product data specification