Practical guide
Explain a product feature without specialist jargon
A plain-language explanation connects a feature to an observable action before introducing an unfamiliar technical term.
A plain-language explanation connects a feature to an observable action before introducing an unfamiliar technical term.
Plan the explanation for someone who has just arrived and may be listening without studying every frame. Name the item before using pronouns, give one instruction at a time and distinguish a demonstrated observation from a broader claim. Ask for the detail needed to answer the question rather than assuming the viewer shares the host’s knowledge. A rehearsal listener can point out missing steps that the presenter no longer notices.
A practical procedure
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Identify the action or difference the term describes.
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Explain that action using familiar words and the actual product.
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Add the technical term only when it helps identification or comparison.
Worked example: a fictional session
A fictional host shows the divider sliding before describing it as adjustable, making the action clear first.
Check the limits
Simplifying language should not change the specification or remove a limitation.