Practical guide
Document differences between similar catalogue items
Document differences between similar catalogue items: a practical process, a clearly illustrated example and checks to use before the next live session.
A practical process
- Choose comparison dimensions buyers can verify, such as size, contents and materials
- Put both items in a single comparison table using identical units
- Avoid declaring one universally better when suitability depends on the buyer's needs.
Worked example
For example, two bags can differ in laptop-compartment dimensions and total weight. A factual comparison lets a buyer choose for their equipment instead of relying on a vague premium label that does not explain the difference.
Before the next session
Use the current Aseacast product overview to check which parts of this workflow fit your setup.