Design product labels that the host can read quickly

Host labels should reduce confusion during quick product changes by making the identity and the critical distinction easy to find.

A practical procedure

1. Put the spoken product name first, followed by the variant identifier and one essential condition.

2. Use consistent placement across labels, keeping internal notes separate from text intended for viewers.

3. Run a timed rehearsal in which the host picks a product and reads its matching label without prompting.

Worked example: a fictional session

A fictional team gives two similar organisers labels reading 'Narrow, model N' and 'Wide, model W', with current prices on a separate checked offer sheet.

Check the limits

Shortening a label must not remove a distinction necessary to identify the correct variant.