Practical guide

Demonstrate a flexible or wearable product without exaggeration

A flexible or wearable demonstration should describe the observed action while keeping fit, comfort and durability claims within verified information.

A flexible or wearable demonstration should describe the observed action while keeping fit, comfort and durability claims within verified information.

A practical procedure

  1. Identify the movement or adjustment permitted by the product instructions before showing it.

  2. State the demonstrated size or setting and avoid extreme stretching merely for visual effect.

  3. Show the item after the action and direct fit questions to the actual measurements or size guide.

Worked example: a fictional session

A fictional strap seller shows the adjustment holes and the setting used on a display wrist without claiming that every customer will find it comfortable.

Check the limits

One person's fit or a single bend does not establish universal comfort or long-term durability.