Practical guide

Frame a product so viewers can judge its size

A product can fill the screen and still leave viewers uncertain about its size. Combine the view with explicit dimensions and a stable frame.

A product can fill the screen and still leave viewers uncertain about its size. Combine the view with explicit dimensions and a stable frame.

A practical procedure

  1. Show the whole object before moving to a detail shot, keeping its orientation consistent.

  2. Read verified width, height and depth separately while pointing to each direction.

  3. Place a labelled measurement beside the object and review the image at phone size.

Worked example: a fictional session

A fictional organiser seller shows a box front-on, turns it once to reveal depth, then names each dimension instead of saying only 'large'.

Check the limits

Perspective and hand size can mislead, so neither should replace measured dimensions.