Decide between a scheduled show and a spontaneous live

A practical process

1. Compare how much preparation the product needs with how reliably the team can be available
2. Use a scheduled format when viewers need a reminder, guest participation or advance materials
3. Use a spontaneous format only when the essential product, audio and purchase checks can still be completed.

Worked example

For example, an unpacking demonstration with a known sample may suit a short spontaneous session. A multi-product comparison involving a guest and several measurements needs a schedule so the preparation is not squeezed into the opening minutes.

Before the next session

Use the current Aseacast product overview to check which parts of this workflow fit your setup.

Further reading

• Go Live - Ai: product overview