Practical guide

Create a clear offer change announcement during a live

An offer change should replace the old information across the spoken explanation, visible label and moderator reference at the same transition point.

An offer change should replace the old information across the spoken explanation, visible label and moderator reference at the same transition point.

A practical procedure

  1. Verify the new offer and define when it begins, including which orders it applies to.

  2. Remove the old card before announcing the new price or condition.

  3. State what changed and what viewers should check for orders already in progress.

Worked example: a fictional session

A fictional live ends a two-item promotion, changes the card and announces that the next product segment uses ordinary individual pricing.

Check the limits

Do not invent how earlier orders will be treated; use the actual campaign or order policy.