Describe a promotional gift without overstating its value

A promotional gift needs a clear description of eligibility, contents and availability without using an unsupported value to pressure the buyer.

A practical procedure

1. Check the qualifying purchase and whether the gift is fixed, variable or subject to availability.

2. Show the actual gift or an accurately labelled illustration and state relevant exclusions.

3. Describe its purpose without assigning an unverified retail value or performance claim.

Worked example: a fictional session

A fictional organiser offer includes a small label sheet for eligible sets; the host describes the sheet rather than calling it a premium gift worth an invented amount.

Check the limits

A gift should not obscure the product price or conditions the buyer actually needs to accept.