Practical guide

Create a reusable template for an experiment brief

An experiment brief should make the planned decision, comparison and interpretation rules clear enough for another operator to run the trial.

An experiment brief should make the planned decision, comparison and interpretation rules clear enough for another operator to run the trial.

A practical procedure

  1. Create fields for the problem, hypothesis, changed variable and fixed conditions.

  2. Add the outcome definition, sample scenario, observation period and failure rules.

  3. Include a result section for evidence, limitations and the keep-or-revise decision.

Worked example: a fictional session

A fictional caption brief specifies the exact clip and phone view, preventing the second operator from testing a different demonstration.

Check the limits

A completed template is not evidence that the experiment was actually executed.