Practical guide

Avoid distracting movement during an important explanation

An important condition is easier to follow when the hands, product and background are not introducing a separate visual task at the same moment.

An important condition is easier to follow when the hands, product and background are not introducing a separate visual task at the same moment.

A practical procedure

  1. Identify the sentence that needs full attention, such as a compatibility limit or included-item condition.

  2. Set the product down in a stable position before delivering that sentence.

  3. Resume movement after the condition, then restate the product identity if the shot changes.

Worked example: a fictional session

A fictional charger presentation pauses the cable demonstration while explaining which adapter is sold separately, then continues with the connector close-up.

Check the limits

Some actions must be explained as they happen; avoid stopping motion when it removes necessary context.