Avoid attributing every sale to the last spoken answer

A purchase after an answer may have several influences. Attribution should follow the available evidence rather than the convenience of the last visible event.

A practical procedure

1. Record the order evidence separately from answer and demonstration timestamps.

2. State the matching method and identify other relevant exposures or campaigns when known.

3. Use cautious wording for associations and keep unmatched orders outside answer-specific claims.

Worked example: a fictional session

A fictional order arrives after a size answer, but the buyer also viewed an earlier comparison; the report records the sequence without assigning sole credit.

Check the limits

Timing alone does not establish that the answer caused the purchase.