Practical guide
Separate verified product facts from marketing claims
Separate verified product facts from marketing claims: a practical process, a clearly illustrated example and checks to use before the next live session.
A practical process
- Label each statement as a specification, demonstrated observation or unverified claim
- Keep the reference supporting a specification beside the approved wording
- Remove a claim when its evidence does not match the product being sold.
Worked example
For example, a seller can report a container's labelled capacity. Calling it the strongest option available requires different evidence and should not be inferred from a single tabletop demonstration.
Before the next session
Use the current Aseacast product overview to check which parts of this workflow fit your setup.