Practical guide

Separate verified product facts from marketing claims

Separate verified product facts from marketing claims: a practical process, a clearly illustrated example and checks to use before the next live session.

A practical process

  1. Label each statement as a specification, demonstrated observation or unverified claim
  2. Keep the reference supporting a specification beside the approved wording
  3. Remove a claim when its evidence does not match the product being sold.

Worked example

For example, a seller can report a container's labelled capacity. Calling it the strongest option available requires different evidence and should not be inferred from a single tabletop demonstration.

Before the next session

Use the current Aseacast product overview to check which parts of this workflow fit your setup.

Further reading