Practical guide
Choose a clear objective for a product demonstration live
Choose a clear objective for a product demonstration live: a practical process, a clearly illustrated example and checks to use before the next live session.
A practical process
- Write the one decision viewers should be able to make after watching the demonstration
- Choose observable evidence for that decision rather than relying on broad claims about product quality
- Give the moderator a short list of questions that indicate whether the explanation was understood.
Worked example
For example, the objective for an organizer live might be helping viewers determine whether it fits their shelf. Measurements, a shelf-opening example and questions about depth serve that objective better than repeatedly calling it convenient.
Before the next session
Use the current Aseacast product overview to check which parts of this workflow fit your setup.